In fact I reckon Frank's content is the outstanding IM training product of the last 5 years. (Seriously)
Maybe it is because it happens to resonate with what I am creating at the moment, but here's why:
Mass Control is an actual working toolkit for establishing a massive presence online. Very clear videos that don't go on too long. Back up transcripts, and PDFs and other supporting materrial that is straight dynamite.
Others have tried to create such a toolkit in the past, but they have always (for me anyway) been too theoretical, without a set of practical application tools.
e.g.
1. Mark Joyner published 'Mind Control Marketing' - probably the best thesis ever written about manipulating minds in order to become a 'somebody' and growing your own 'herd'. But while this is brilliant, it is also generally theory. Mark doesn't like it anymore any way - he thinks it could be dangerous in the wrong hands and took it off the market.
But I have a copy for sale for $500,000. :-)
2. Jack Humphrey went one step further and published his free book "Authority sites". Same idea, truly excellent material but again not enough 'for the ordinary guy' (me) application tools in it in my view. (Note: His paid site may reveal what one needs though - but I am not a subscriber so cannot comment.)
3. Rich Schefren developed his 'Become a maven in your market' document recently, and this week even put out a very apt free book on the practical 11 steps to get there. Again, a closely related idea, but ... not quite enough info to really take consequent action in my view. (Of course if you buy his system, then you might discover how to do it because he and Jay Abraham are joining forces as teachers and they REALLY know what they are talking about.).
4. Now Mark Joyner is soon to release his new course "The Rise of the Author" This is an allied concept - how to become uniquely visible in your market ... as an Author. (I can't comment on that I have not seen it - but it might give some practical tools - will be interesting to see.)
5. BUT ... Frank Kern's Mass control ... what can I say? It has set me free and on the path I want to take with all the simple but profound tools I need to make it all happen. (I will be releasing info on my project soon.)
Hope this didn't go on too long. A little enthusiasm goes a long way. :-)